Native ads are a type of advertising designed to match the look and feel of the content surrounding them on a platform. These ads blend in seamlessly with the editorial flow of the page, making them less intrusive and more likely to be engaged with by viewers. Native advertising is commonly found on social media feeds, as recommended content on web pages, or as sponsored listings on search engine results pages. The goal of native advertising is to provide promotional messages that are so cohesive with page content, assimilated into design, and consistent with platform behavior that the viewer feels the ad belongs there.