Facebook Ads are highly effective for businesses due to their extensive targeting capabilities. Businesses can tailor ads based on demographics, interests, behaviors, and more, ensuring that the ads are shown to a highly specific audience. The platform's vast user base allows for a broad reach, while its sophisticated algorithms optimize ad delivery for maximum engagement. Additionally, Facebook's integration with Instagram and other platforms enables cross-platform advertising strategies, enhancing overall ad effectiveness.

• 1.  Click-through Rate (CTR): Measures the percentage of people who clicked on the ad after seeing it.

• 2.  Conversion Rate: Tracks how many clicks led to a desired action, such as a sale or sign-up.

• 3. Cost per Click (CPC) and Cost per Action (CPA): Monitors the cost effectiveness of the campaign in driving clicks and conversions.

• 4. Return on Ad Spend (ROAS): Calculates the revenue generated for every dollar spent on advertising.

• 5. Engagement Rate: Assesses how interactively users are engaging with the ad through likes, comments, and shares.