Google Display Ads differ from Google Paid Search in several key ways:

• 1. Ad Format: Google Paid Search ads are primarily text-based and appear on Google search result pages when specific keywords are searched. In contrast, Google Display Ads can include images, animations, or videos and appear on websites within the Google Display Network. .

• 2.  Targeting: Paid Search targets users based on the keywords they input into Google search, aiming to capture user intent at the moment of search. Display Ads target users based on a range of factors including their browsing history, demographic data, and interests, which allows for broader audience engagement beyond those actively searching for specific terms.

• 3.Placement: Paid Search ads are only shown on Google’s search results pages, while Display Ads have a broader reach, appearing on a variety of sites across the internet that are part of the Google Display Network.

• 4. Objectives: Google Paid Search is often used for direct response marketing with a focus on driving immediate conversions or sales. Display Ads, while they can also support conversions, are frequently used for creating awareness and keeping a brand visible to potential customers as they browse the internet.