Remarketing is a digital marketing strategy that involves targeting users who have previously interacted with your website or mobile app but didn't make a purchase or complete a desired action. It works by placing cookies on the devices of visitors to your site. These cookies then allow remarketing platforms (like Google Ads or Facebook Ads) to display targeted ads to these users as they browse other parts of the internet or use social media platforms.

Here’s a step-by-step overview of how remarketing works:

• 1. Visitor Interaction: A visitor comes to your website and browses through various products or services but leaves without making a purchase or conversion.
• 2. Cookie Placement: When the visitor arrives at your site, a cookie is placed on their browser.

• 3. Ad Targeting: Later, when this visitor browses other websites or social media, the cookie notifies the remarketing platform to show specific ads related to the products or services they viewed on your website.

• 4. Engagement: The targeted ads remind the visitor of their previous interest, potentially bringing them back to your site to complete a purchase or another action.

This strategy is designed to help businesses reach prospects who are already familiar with their brand, making them more likely to convert compared to first-time visitors.

Remarketing is crucial for several reasons:

Here’s a step-by-step overview of how remarketing works:

• 1. Increased Conversion Rates: Remarketing helps in converting visitors who didn't convert on their first visit. By keeping your brand visible, you encourage them to return and complete a transaction.
• 2. Improved ROI: By targeting users who have already shown interest in your products or services, remarketing typically yields a higher return on investment (ROI) compared to other forms of advertising.

• 3. Customized Messaging: It allows for highly personalized ad campaigns that can deliver messages tailored to the specific browsing behaviors of users. This relevance increases the likelihood of engagement and conversion.

• 4. Brand Recall: Regular exposure to your brand increases brand awareness and recall. This keeps your brand top-of-mind for consumers, especially important in industries with long decision-making processes.

• 5. Cost-Effective: Since you're targeting users who are already familiar with your brand, the ad spend is often more cost-effective. You're not casting as wide a net but rather focusing on prospects more likely to convert.